At Studiolo Secondari we execute comprehensive visual identity programs that support brand personality as well as differentiate businesses in the broader competitive ecosystem, through the development of logos, signage, print and e-communication, custom fonts, letterhead systems, and websites.

Since 1937, the Association of University Presses advances the essential role of a global community of publishers whose mission is to ensure academic excellence and cultivate knowledge. The Association holds integrity, diversity, stewardship, and intellectual freedom as core values.

Association Of University Presses Rebrand

The Association of University Presses is a community of publishing institutions and professionals committed to the highest caliber of research-based scholarship.

Studiolo Secondari was retained to Creative Direct the rebranding of the visual identity program for the Association following their renaming, ensuring alignment with attributes as defined by the brand strategy developed by Bernuth and Williamson.

Through an RFP process, New York based design firm Paper Plus Rocket were hired to develop the brand in collaboration with Studiolo Secondari. The resulting identity is forward looking and energetic, capturing the aspirational aspects of the Associations mission. The resulting visual identity reflects the brand strategy, speaks to the association’s mission, and positively portrays the association to its constituents and audiences.

Designers: Geronna Lyte & Calvin Lyter, Paper Plus Rocket

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Oxford English Dictionaries Brand

Examples of OED brand concepts resulting from internal investigation by the OUP design team and lead by Linda. Representatives of all key areas including marketing, sales, editorial, design, and branding were involved in a multi-part ideation exercise which took place over several days in diverse locations. Challenges included identifying and defining cultural variances with regard to the Oxford University Press brand, as well as reimagining the role of the dictionary in a web 2.0 environment.

Designers: (top) Claire Dickinson (below) Charlotte Dobbs

The Oxford English Dictionary is widely regarded as the accepted authority on the English language. It is an unsurpassed guide to the meaning, history, and pronunciation of 600,000 words— past and present—from across the English-speaking world.

Columbia University Press Brand

To celebrate the new millennium, Columbia University Press developed a new imprint. 

Designer: Studio Grant